Snakk Studio's Zexi Qi & Anton Melek reached out to Chris Balestra about a series of Zhiyun projects involving mobile phone & DSLR gimbal product launches and associated campaign.
The three projects were as follows:
1) "Hero" product video campaign for website & social.
2) Lofi usecase video campaign for product sales platform sites & social
3) NYFW Laquan Smith fashion show sponsored by Zhiyun.
Each project utilized an element of the product within filming: Laquan Smith showed off the phone gimbal while camera ops used the DSLR gimbal; and camera ops used shots taken on the Zhiyun gimbals and incorprated them into the product videos as well.
Hero Campaign Video:
Director - Zexi Qi
Producer - Chris Balestra
Creative Producer- Anton Melekh
DP - Jon Gourlay | Anton Melekh
Steadicam - Michael Desiderio
Post Production - Snakk Studio
Talent Casting - Additional Content
Lofi Product Video:
Director - Anders Urmacher
Producer - Chris Balestra
DP - Seth Hagenstein
Talent Casting - Additional Content
Laquan Smith Fashion Show:
Camera OPs: Zexi Qi, Anton Melek, Chris Balestra, David Grigorian
